Pattern by Etsy
In the fall of 2015, I had the privilege of joining Etsy as a Product Designer. I worked alongside an exceptionally talented team called Maker Innovation to bring a brand new product offering to life — a website builder we called Pattern.
Our vision was to create the simplest website building experience on the market. Within a few clicks, our users should be able to generate a gorgeous site that is pre-populated with their Etsy shop content and immediately ready for launch.
As design lead, my task was to create a series of tools that balance ease-of-use with legitimate customizability. The entire experience had to be intuitive — from designing and populating the site itself, to maintaining a blog, to buying and transferring domains.